| Publication Type | | Intervention Toolkits |
| Year of Publication | | 2007 |
| Authors | | National Social Marketing Centre |
| Publication Language | | English |
| Target Audience | | Program Planners |
| Message | | Health Communications, Social Marketing |
| Distributor | | Government Agency (international) |
| Abstract | | This toolkit was developed by the National Social Marketing Centre, a center established by the British government to increase capacity and understanding of social marketing. The resource provices an overview of basic principles and concepts of developing social marketing campaigns. For more information on the Centre: http://www.nsmcentre.org.uk/public/default.aspx |
| URL | | files/hepatitisstg/u26/Big_Pocket_Guide_Social_Marketing_Aug_2007_2.pdf |
