Social Marketing - Big Pocket Guide

Publication Type  Intervention Toolkits
Year of Publication  2007
Authors  National Social Marketing Centre
Publication Language  English
Target Audience  Program Planners
Message  Health Communications, Social Marketing
Distributor  Government Agency (international)
Abstract  This toolkit was developed by the National Social Marketing Centre, a center established by the British government to increase capacity and understanding of social marketing.  The resource provices an overview of basic principles and concepts of developing social marketing campaigns.  For more information on the Centre:
URL  files/hepatitisstg/u26/Big_Pocket_Guide_Social_Marketing_Aug_2007_2.pdf