Social Marketing Campaigns for Asian Pacific Islanders - A Review of the Literature

Publication Type  Intervention Toolkits
Year of Publication  2009
Authors  B Free CEED
Publication Language  English
Target Audience  Researchers, Program Planners
Message  Social Marketing
Distributor  Academic Organization
Abstract  B Free CEED created this fact sheet from a systematic literature review on the use of social marketing theory for developing health interventions for APIs. This one-page fact sheet provides a brief overview of what has been published in the peer-review journals as of June 2008.