B Free CEED Launched Social Marketing Campaign To Raise Awareness In NYC's Chinese and Korean Communities

January 18, 2012

As part of a multi-faceted marketing campaign, B Free CEED Coalition launched a hepatitis B Social Marketing Campaign on the steps of NYC City Hall during the World Hepatitis Day press event. This campaign targets NYC’s Chinese and Korean communities. The goal of this campaign is to raise awareness as well as change perception and decrease the stigma that is associated with hepatitis B. This multi-media strategy is tailored for each community and will involve the development of TV, radio and press advertisements to educate and encourage testing.

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