Health Belief Model

The Health Belief Model (HBM) is one of the most widely used models used in health promotion practice.  It addresses the individual’s perceptions of the threat posed by a health problem (susceptibility, severity), the benefits of avoiding the threat, and factors influencing the decision to act (barriers, cues to action, and self-efficacy).  According to HBM, six main constructs influence people’s short and long-term decisions about whether to take action to prevent, screen for, and control illness: (1) perceived susceptibility; (2) perceived severity; (3) perceived benefits; (4) perceived barriers; (5) cue to action (exposure to factors that prompt action) and (6) self-efficacy (confidence in ability to perform an action).